The recent economic crisis has caused massive structural changes in the auto industry’s major players, setting the stage for growth over the next decade. The global auto industry landscape is expected to be ruled by global automakers and suppliers based in the six top regional auto markets including: China, Japan, India, Korea, Western Europe, and the U.S. As a result of the high barriers to entry in this market and the need for scale economies (in operations, supply chain and marketing), the auto market will remain a highly concentrated one. The top 10 global automakers account for over 77 percent of global production. Among them, Toyota Motors leads with a 13.3 percent global auto market share, while Nissan accounts for 8.4 percent of the auto market, with Honda controlling another 5.6 percent. These automakers will continue to shift their production facilities from high-cost regions such as North America and the EU to lower-cost regions in China, India and South America. These low-cost regions are also high potential emerging auto markets. A result in the shift in production facilities will lead to a localization of the manufacturing base that will bring down transportation costs. Growth in the automotive semiconductor market is closely linked to overall growth in light-vehicle production. With the global financial crisis leading to a significant slowdown in new vehicle sales and a steep decline in vehicle production throughout 2009, the sales of semiconductors used in auto designs likewise suffered with fall 2009 recording the industry’s largest ever one year revenue decline. However, Databeans projects a strong recovery in 2010 growing 13 percent to $18.5 billion in global revenue. Analog is a key technology in automotive used in general processing, user interface, communications between the various sub segments, and more. After real world signals are collected, analog circuits condition, route, and speed up the signal which then heads on to the processing block. This product segment will reach $4.9 billion in 2010 and will grow 6 percent annually over the next five years as demand grows for more processing.

Figure 1: Worldwide Automotive Semiconductor Revenue Forecast
Figure 2: 2010 Worldwide Automotive Semiconductor Revenue Share by Product
Figure 3: Worldwide Automotive Analog Revenue Forecast
Figure 4: 2010 Worldwide Automotive Analog Revenue Share by Product
Figure 5: Worldwide Automotive Analog ASSP Market Forecast (Revenue, Units, and ASP)
Figure 6: 2010 and 2015 Worldwide Automotive Analog ASSP Revenue Share by Region
Figure 7: Worldwide Automotive Analog ASSP Revenue Forecast by Region
Figure 8: Americas Automotive Analog ASSP Revenue Forecast
Figure 9: Americas Automotive Analog ASSP Market Forecast (Revenue, Units, and ASP)
Figure 10: Europe Automotive Analog ASSP Revenue Forecast
Figure 11: Europe Automotive Analog ASSP Market Forecast (Revenue, Units, and ASP)
Figure 12: Japan Automotive Analog ASSP Revenue Forecast
Figure 13: Japan Automotive Analog ASSP Market Forecast (Revenue, Units, and ASP)
Figure 14: Asia Pacific Automotive Analog ASSP Revenue Forecast
Figure 15: Asia Pacific Automotive Analog ASSP Market Forecast (Revenue, Units, and ASP)
Figure 16: 2010 and 2015 Worldwide Automotive Analog ASSP Revenue Share by Application Area
Figure 17: Worldwide Automotive Analog ASSP Revenue Forecast by Application Area
Figure 18: Worldwide Automotive Analog ASSP Revenue Forecast – Safety Systems
Figure 19: Worldwide Automotive Analog ASSP Revenue Forecast – Power train and Body Electronics
Figure 20: Worldwide Automotive Analog ASSP Revenue Forecast – Infotainment
Figure 21: Worldwide Automotive Analog ASSP Revenue Forecast – Aftermarket
Figure 22: Worldwide Automotive Analog ASSP Revenue Forecast – Other
Figure 23: Worldwide Automotive Analog ASSP Revenue Forecast by Product Type
Figure 24: 2009 and 2008 Worldwide Special Purpose Automotive Analog Revenue Share by Supplier

Table 1: Worldwide Automotive Semiconductor Revenue Forecast by Product
Table 2: Worldwide Automotive Analog Revenue Forecast by Product
Table 3: Worldwide Automotive Analog ASSP Market Forecast (Revenue, Units, and ASP)
Table 4: Worldwide Automotive Analog ASSP Revenue Forecast by Region
Table 5: Worldwide Automotive Analog ASSP Shipment Forecast by Region
Table 6: Worldwide Automotive Analog ASSP Revenue Forecast by Application Area
Table 7: Worldwide Automotive Electronics Revenue Forecast by Application
Table 8: Worldwide Automotive Electronics Shipment Forecast by Application
Table 9: Worldwide Automotive Analog ASSP Revenue Forecast by Product Type
Table 10: 2009 and 2008 Worldwide Special Purpose Automotive Analog Revenue Share by Supplier
Table 11: 2009 and 2008 Americas Special Purpose Automotive Analog Revenue Share by Supplier
Table 12: 2009 and 2008 Europe Special Purpose Automotive Analog Revenue Share by Supplier
Table 13: 2009 and 2008 Japan Special Purpose Automotive Analog Revenue Share by Supplier
Table 14: 2009 and 2008 Asia Pacific Special Purpose Automotive Analog Revenue Share by Supplier