The consumer market presents for analog ASSP suppliers attractive opportunities in a range of product areas, the most lucrative ones being in support of the latest portable digital audio electronics, and as components for evolving technologies, such as those seen in video game consoles and digital televisions.

The Databeans Consumer Analog ASSP TAM forecast shows a market value of $3.5 billion for 2008, including only those components utilized by consumer applications exclusively, this figure is reduced to $2.9 billion. For this year, and into the near future, expect analog ASSP product revenue to be higher in the consumer segment especially, driven by the increased demand for portable electronics, and by increasing consumption by the Asia Pacific region.

Special purpose consumer analog, which is the primary subject of this report, constitutes the largest consumer analog sub-segment, with 45 percent of total analog revenue for this market. The top analog suppliers for the consumer analog ASSP market include STMicroelectronics, Infineon Technologies, Toshiba, NXP Semiconductors, and SANYO.

For the purpose of this report, the consumer analog ASSP category includes application specific circuits designed for use in A/V equipment primarily, and application specific ICs designed specifically for use in home appliances as well. Components include devices such as Class D Amplifiers, Class AB Amplifiers, Audio DACs and CODECs, AFEs, Video Products (Video Amplifiers, Filters, Buffers, and Switches), and Motor Control ICs.